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Scenting Your Casino

- Why Scent your Casino/s?


The most powerful link between the human sense of smell and consumer behavior can now be harnessed to create an environment where consumers spend more.

Your eyes and fingers may be your primary way of interacting with online casinos, but your nose nowadays belongs in a brick and mortar casino. Video lottery machines and slot machines have become so popular that they have become the main source of information about the state of the gambling industry in the United States. If you visit a casino at all, you can probably tell what the casino lobby smells like.

Nowadays, your favorite casino’s ventilation system has a box-like apparatus that exudes the resort’s signature scent while air is pumped in and out.

In 1991, the Mirage Hotel and Casino in Las Vegas began to spread the smell of coconut butter, matching the casino’s tropical resort theme. Other famous Vegas casinos have since followed suit, with Mirage installing a tropical fragrance system in 1992. The company also makes candles and room sprays, which are made from a combination of natural scents made from coconut oil, coconut milk and honey. While Mirage introduced the technique in 1991, when it was introduced by Mark Peltier of AromaSys, casinos that give their floors their own scent have been doing so for decades.

The particular fragrance that is used to successfully scent your casino is one that deserves expert consideration. Next time you visit Vegas, try to see if you can smell the different notes in the casino scents.

It is possible that casinos have spent thousands of dollars designing fragrances just so that their customers reject them because of the smell.

Given the large amounts of money that are handled in casinos, patrons and employees may be tempted to cheat and steal, either in collusion or independently, but most casinos have put security measures in place to prevent this. Anyone who spends time in a casino knows that casinos are designed to make you lose the money you probably lost.

Researchers and marketers have known for years the emotional impact of scents on our buying behaviors. The use of a quality scent has been proven to cause shoppers to browse for longer in retail studies. In addition, consumers feel they are getting a higher quality product at a better value. Our sense of smell is the only sense that is directly hard-wired to our limbic system which controls memory and emotion. Research has shown that the quality of the aroma will dictate how effective the results will be. Air Esscentials® only uses the highest quality fragrance to assure the results you are looking for. Air Esscentials® has delivered its diffusion technology to retail, hospitality, entertainment and service industries all over the world for more than seven years. Its laboratory has developed custom blends and signature scents for some of the world’s leading service industry brands. Let Air Esscentials® create a memorable shopping experience for your customers where they can‘t wait to come back. Air Esscentials®’ customers include: Universal Studios, Dunhill, Z Gallerie, US Polo, Versace, Modani, Out of the Closet, Club Med, Hyatt and many more.

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