The name is fragrance design and a growing trend in hotel marketing: Hotels use fragrances to enhance the holiday mood and to give their guests a lasting impression. High-end hotels use fragrance diffusers as a strong subliminal brand and marketing, adding a distinctive scent to candles, soap and even stationery so that guests can take it home and remember it forever. How hotel guests actually respond to fragrance brands is as important as the fragrance they are used for.

Researchers suggest that hotels want to provoke an emotional response from consumers by creating their own unique scents. When the opportunity arises to enchant the olfactory senses of guests in a hotel, hotel brands gain further customer satisfaction and thus increase loyalty. Dozens of fragrances are available, including individual fragrance brands that reflect the hotel’s brand and promote loyalty, as well as a wide range of natural, natural and organic fragrances. With a delicate fragrance that ensures that guests have a pleasant experience during their stay at your hotel.

They must also keep an eye on the atmosphere that the scents in the hotels want to convey, such as a feeling of security, comfort and convenience, as well as the atmosphere of the hotel. We want you to take this amazing hotel scent home and spread it throughout your residence. Odor control in your hotel should be eliminated to ensure a neutral, clean environment where guests can enhance their first impression.

For olfactory hotels, a characteristic fragrance becomes a way to define their brand and connect with their guests throughout their stay. Taking your favourite fragrance home is an excellent way for you to strengthen brand loyalty and create a lasting association with the fragrance of your hotel.

Your fragrance marketing strategy will help people remember what you smell with 65% accuracy over the years. Adding a fragrance to your hotel’s brand will give your guests an extra experience that will stay with you long after your trip, even if it is only for a short time.

This means that the wonderful scent is uniform throughout the hotel and guests tend to remember it and associate it with the hotel. For this reason, some hotels have chosen and designed to offer their guests a special fragrance.

Researchers and marketers have known for years the emotional impact of scents on our buying behaviors. The use of a quality scent has been proven to cause shoppers to browse for longer in retail studies. In addition, consumers feel they are getting a higher quality product at a better value. Our sense of smell is the only sense that is directly hard-wired to our limbic system which controls memory and emotion. Research has shown that the quality of the aroma will dictate how effective the results will be. Air Esscentials® only uses the highest quality fragrance to assure the results you are looking for. Air Esscentials® has delivered its diffusion technology to retail, hospitality, entertainment and service industries all over the world for more than seven years. Its laboratory has developed custom blends and signature scents for some of the world’s leading service industry brands. Let Air Esscentials® create a memorable shopping experience for your customers where they can‘t wait to come back. Air Esscentials®’ customers include: Universal Studios, Dunhill, Z Gallerie, US Polo, Versace, Modani, Out of the Closet, Club Med, Hyatt and many more.